How to write a record label business plan free template. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of for sound. Label liaison this is usually one person, or small group of people, who serves as the liaison between the record companys distribution company either an entirely separate division under the huge corporate umbrella or an outside company responsible for getting the cds into the stores and the record company. Pdf analysis of the rise of music steaming services. Your record label business plan is a living document that should be updated annually as your company grows and changes. In the prime of the cd industry, a record label would sign an artist to the label in. Theyre working with these social themed account owners to. Label marketing plan below you will find a brief marketing plan devised for record labels who release consistent releases. I am very easily could possibly get a enjoyment of. Music recording producer business plan sample company. They will represent and promote local bands, produce, and distribute and retail music cds.
In the current climate of selling selection from record label marketing, 2nd edition book. In the current climate of selling music through both traditional channels and new media, authors tom hutchison, paul allen and amy macy carefully explain the components of the contemporary record labels marketing. A record label, or record company, is a brand or trademark associated with the marketing of music recordings and music videos. To survive in this world and the rivalry, musicians have to develop a good marketing plan, so that they can showcase their music in the best way possible.
We focus on being an artist development record label, handling everything from production, distribution, marketing, and more, but we can also support artists by connecting them with bookings, concert promoters, and others as we serve as a vital member of the artist management team. In accordance with the rights granted by artist to company herein, company intends to contract with a record distribution company for distribution of the recording. The band delivered a sophisticated contemporary record that its record label backed with an innovative marketing campaign. Record label marketing provides clear, indepth information on corporate marketing processes, combining marketing theory with the real world how to practiced in marketing war rooms. In accordance with the rights granted by artist to company herein, company intends to contract with a record distribution company for. Read pdf record label marketing 2nd revised edition ol9beekkpavl created date. Any such contract entered into between company and any such record distribution company shall be subject to the terms of this agreement. Most record companies recovered their investments in only one out of every five 2or six new albums. It is not enough to just perform music and produce records, dvds and cassettes etc.
Droptrack is a software tool that helps record labels, independent artists, and producers organize and promote their music. Thank you for purchasing the record label business plan template. An album is still a collection of songs released as a unit, whether its in cd format or something else. Music recording producer business plan sample executive. This has been written based on our experiences with the. Record is short for recorded music that much has not changed. Record labels are compensated through advertisement revenue sharing.
Of one percent of all a single copy sold more than 10,000 hit recordhit record of albums released in 2011 sold less than 100 copies sold less than copies in 2011, labels worldwide spent of revenue on nielsen soundscan1, elberse 202. These corporations control over 87% of the cd sales in this country. Below are the 5 steps record labels can implement to create a successful content marketing campaign. No matter how big your plans or what kind of goals you have, no one is going to start a record label and become as big as artista records overnight. Hood records music recording producer business plan company summary. Hood records is a startup home business that aims to become portlands premier regional recording label. How to write a record label business plan sample template. We get your music heard by industry influencers including global djs, bloggers, record labels, radio stations, music supervisors, and playlist curators. Read pdf record label marketing 2nd revised edition. When a record label signs an artist, it simply means that the artist makes an exclusive contract with that record label. Record label marketing thomas william hutchison, amy. This industrydefining book is clearly illustrated throughout with figures, tables, graphs, and glossaries.
Pdf this research addresses the question of why consumers use social media especially in relation to music consumption and how music industry. Most labels have inhouse facilities to cover marketing and radio, with the majors having full departments and the independents usually having a few team members on board for marketing services. Marketing strategists by either record company or artist also play a key role in. Thalightsglobal, a digital marketing agency and indie record label, is deploying this strategy on a small scale. You can access the template below, but before you dive in, you can scroll down a little further to learn more about some of the topics youll need to include. Record label marketing how music companies brand and market artists in the digital era 3rd edition by clyde philip rolston. Pdf record label marketing 2 nd edition tarana tarana. Discover simple strategies that will enable you to put together a winning, music industry business plan for your record company quickly and easily. First off, it is vital to understand the music market demographic youre targeting.
Download pdf record label marketing 2nd revised edition authored by tom hutchison, paul allen, amy macy released at filesize. Record label marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. If making money in the music industry is not your objective, you may as. Record label music is an entertainment company specializing in record label services including. To doing business in the music industry muses muse. Marketing is simply the performance of business activities that direct the.
The remaining 5% is a hodge podge of record labels. Hip hop industry secrets revealed 1introduction putting out your own records and starting your own record label sounds very scary and overwhelming. Our aim of starting this business is to work in tandem with both established and upcoming music artist in the united states of america and other countries of the world to help to launch their musical. In the current climate of selling music through both traditional channels and new media, authors tom hutchison, paul allen and amy macy carefully explain the components of the contemporary record labels marketing plan and how it is. Theyre working with these social themed account owners to build lil pumps brand. The retail record industry is dominated by a few large corporations. Save up to 80% by choosing the etextbook option for isbn. In order to do this, you need to research and develop statistics about your audience. The lowstress way to find your next record label marketing job opportunity is on simplyhired. Dexterity record label company is a standard record label company that proposes to be based in 500 madison avenue new york, ny 10011, usa.
However, there are marketing realities they have to succumb to in order to make money from music. In the current climate of selling music through both traditional channels and new media, authors tom hutchison, paul allen and amy macy carefully explain the components of the contemporary record label s marketing plan and how it is. Apply to intern, assistant, executive assistant and more. We take a multileveled approach to artist promotion, concentrating not only on radio promotion, but also on retail marketing, media coverage, artist showcases, music video support, viral and social marketing, and more. When negotiating a record deal, always inquire about the labels marketing efforts for social media, online and offline press and radio. As with business plans, this marketing plan will evolve to show more detail and tools to better.
Jan 21, 2018 thalightsglobal, a digital marketing agency and indie record label, is deploying this strategy on a small scale. However, a record label plays an important role regarding marketing. While in the past, artists who were not signed to a major record labels where. Yet this report fundamentally challenges the misconception that the digital era has diminished the importance of music companies. New record label marketing careers are added daily on. Source of funding for record labels with regards to funding, the main sources of funding for a record label are bank loans and angel investors. How a major label markets a new artist music think tank. You have to understand that this is a major label exec talking. This has been written based on our experiences with the plan proving to be successful for a labels growth and development. We know marketing lamon records is committed to promoting and marketing our artists and music releases.
These are often the biggest budget items for a record label taking an act to the public. For example, new services like lastfm, pandora, and myspace music offer music fans the opportunity to listen to music without actually purchasing it. Sample record label budget for new recording project. Theyre the last people that want music given away for free i repeat, major labels are the last to want music given away for free. There are over 589 record label marketing careers waiting for you to apply.
Weve created a freetouse record label business plan template, to help budding entrepreneurs get started writing their plan. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. Below you will find a brief marketing plan devised for record labels who release consistent releases. Organization of a record label how record labels work. Once you have read this guide you will be able to identify and understand, at least on a fundamental level, the most critical business and financial aspects of the music industry. Record label marketing, third edition is the essential resource to help you understand how recorded music is professionally marketed. Record label marketing offers a comprehensive look at the inner.
671 88 645 1482 736 241 734 46 256 1412 907 1131 1329 440 528 383 28 1491 887 1505 1451 1123 419 1108 1163 1289 932 944 273 585 903 1264 411 1088